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Old Lions
''Old Lions'' is a British television and cinema advertisement launched by the Carlsberg Group in 2006 to promote Carlsberg-brand pale lager. The 180-second piece formed the cornerstone of the company's media campaign in England during the run-up to the 2006 FIFA World Cup. The campaign targeted men between the ages of 16 and 34. The commercial shows the lead up to and playing of a game of football between a local pub team and a team made up of former England players, coached by Bobby Robson. ''Old Lions'' was handled by advertising agency Saatchi & Saatchi. It was directed by Chris Palmer. Production was handled by production company Gorgeous Enterprises, with post-production by The Mill. It premiered on British television on April 15, 2006. ''Old Lions'' is the seventh television/cinema piece in the "World According to Carlsberg" series. The advertisement, and its associated campaign, was a huge critical and popular success. It received dozens of awards from professional organisations within the television and marketing industries, and in 2010 was voted one of the top ten advertisements of the decade by the British public. The interactive element of the television commercial proved a huge success, with more viewers spending a significant portion of time watching content than any previous interactive television campaign. ==Sequence== ''Old Lions'' opens to the team waking up and going through their pre-game morning routines; Peter Shilton yawning and getting out of bed, Alan Ball smelling his socks for freshness, Terry Butcher buying bacon sandwiches. The team arrive at the grounds and go listen to a pre-game talk by Bobby Robson, interrupted by Stuart Pearce receiving a call from his mother. They file out to face a local pub team (played by employees of the production companies.)〔 Peter Beardsley scores the first goal, followed by several others. Jack Charlton receives a yellow card for shirt-pulling. Shilton saves a shot from a free kick and more goals are scored, with the Lions winning the game 8-0. The team celebrate at a pub called the "Old Lion", as a narrator provides the strapline - "Carlsberg don't do pub teams. But if they did, they'd probably be the best pub team in the world."
抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)』 ■ウィキペディアで「Old Lions」の詳細全文を読む
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